Washington Post Live – Experiential Brand Systems & Event Ecosystem
Challenge
Washington Post Live produces 250+ annual virtual and in-person events featuring influential voices across politics, culture, technology, and global affairs. Each event required a distinct visual identity while maintaining alignment with The Washington Post’s core brand standards.
Role
Led brand and experiential design across the event portfolio, establishing scalable visual systems adaptable across digital marketing, stage environments, broadcast graphics, and in-room builds.
Partnered with newsroom, editorial, motion, and production teams to ensure brand integrity under high-volume, fast-turn conditions.
Scope
• Event brand identity development
• Marketing and promotional systems (digital + print)
• Stage and environmental design
• Broadcast and lower-third graphics
• Sponsor integration
• Cross-platform brand governance
Editorial Event Identity System
Developed event-specific visual identities that aligned with The Washington Post’s editorial authority while allowing tonal flexibility across topics.
Sponsored Summit Ecosystem
Built sponsor-integrated brand environments balancing partner visibility with Post brand integrity across stage design and environmental graphics.
Climate Summit 2024 - Sponsored by Samsung
Futurist Summit 2024 - Sponsored by Intel
