brand system design

brand system design

Assignment: Develop brand guidelines for Washington Post Live to unify and elevate the platform’s visual identity across all digital and live event experiences.

Design/Art Direction: Led the creation of a comprehensive brand system, including typography, color palette, graphic elements, and usage standards.
Established consistent design principles applied across marketing, virtual event graphics, social media, and in-room visuals.
Collaborated with editorial, design, and product teams to ensure alignment with The Washington Post’s core brand while giving Washington Post Live its own distinct, flexible identity.