Global Women’s Summit 2024 – Brand & Experiential Art Direction
Challenge
Develop a cohesive brand system for the 2024 Global Women’s Summit that could scale across marketing, executive communications, and in-room experiential design — honoring influential voices while delivering a premium, high-impact event experience for a global audience.
Role
Led creative vision and concept development across all summit touchpoints, establishing the visual identity and overseeing execution from marketing collateral to immersive in-room environments.
Partnered cross-functionally with editorial, production, and marketing teams, directing external vendors to ensure cohesive design implementation across physical and digital platforms.
Scope of Work
Campaign marketing materials (digital + print)
Stage design and in-room environmental graphics
Executive speaker materials
Motion and presentation assets
Vendor and production oversight
Impact & Scale
The 2024 summit convened:
410 in-room attendees (83% director-level+)
11,116 virtual registrants (70% director-level+)
52% international participation (UK, Australia, Canada, Germany, France)
1M+ video views
24.8M marketing impressions
Delivered a globally scalable brand experience that extended far beyond the physical event.
SIZZLE REEL
BRAND GUIDELINES
IN ROOM EXPERIENCE
global women’s summit 2023 – Brand & Experiential Art Direction
Challenge
Develop a cohesive visual identity for the 2023 Global Women’s Summit that could translate across marketing communications and immersive in-room experiences — supporting high-profile speakers and narrative-driven programming.
Role
Concepted and established the summit’s brand direction, leading design development across all marketing and experiential touchpoints. Managed and directed graphic design execution while partnering closely with editorial and production teams to ensure narrative clarity and visual cohesion from concept through live event delivery.
Scope of Work
Marketing campaign materials (digital + print)
In-room environmental graphics and stage visuals
Presentation design (keynotes, interviews, narrative support)
Infographics and storytelling systems
Production collaboration from concept to build
Featured Speakers
Chimamanda Ngozi Adichie, Fran Drescher, Jane Hartley, Anaïse Kanimba, Sen. Lisa Murkowski, Maria Shriver, Fani Willis, and other global leaders.
Sizzle reel
marketing materials
in room experience
