ebay “first minute shopping” campaign
Campaign Overview – “First Minute Shopping” (Nov 1 Black Friday Launch)
Developed a full suite of campaign assets for eBay’s Nov 1 “First Minute Shopping” Black Friday initiative, designed to build early excitement and drive shoppers to act before the holiday rush. The goal was to create bold, high-energy visuals that highlighted urgency, deals, and early-access moments.
Creative Execution
Produced a mix of static and dynamic content—including GIFs, animated features, motion-driven social cards, and promotional graphics—tailored for performance across eBay’s digital ecosystem. Ensured all assets carried a unified visual rhythm that reinforced the “first minute” concept and stood out during a crowded retail season.
Cross-Channel Alignment
Collaborated closely with editorial and communications teams to develop assets optimized for social media, newsroom content, and site-wide promotional placements. Maintained strict alignment with eBay’s brand identity while pushing for visual impact and clarity in fast-scrolling environments.
Campaign Impact
The cohesive asset suite amplified the early Black Friday messaging, increased visibility around the Nov 1 kickoff, and supported eBay’s broader strategy of capturing shopper attention ahead of competitor launches.
