Press Freedom Partnership rebrand campaign
Campaign Overview
Led the visual rebrand and launch campaign for the Press Freedom Partnership (PFP), a public-service initiative by The Washington Post dedicated to defending global press freedom and the rights of journalists. The goal was to develop a stronger, more memorable identity that could anchor future advocacy, partnerships, and public-facing efforts.
Creative Direction & Identity Development
Oversaw the full design and art direction for the rebrand, creating a new logo and identity system that communicates authority, urgency, and the core mission of protecting journalists worldwide. Established a modern visual language built for flexibility across campaign assets—from digital awareness pushes to partner activations.
Campaign Application
Rolled out the identity across a multi-channel campaign including digital promotions, social graphics, partner toolkits, print ads, and advocacy communications. Ensured consistency and impact across all touchpoints, producing a cohesive launch that elevated visibility and reinforced the initiative’s role within the broader Washington Post brand ecosystem.
Collaboration & Impact
Partnered closely with editorial, public affairs, and advocacy teams to shape messaging and ensure the visuals supported both the emotional weight and global urgency of the mission. The rebrand laid the foundation for future campaigns, strengthening recognition and trust for PFP among partners, policymakers, and the public.
