astrazeneca x medimmune
Art Direction | Animation
Led the design and motion direction for MedImmune, the global biologics research and development arm of AstraZeneca, focused on innovative therapies in areas like oncology, respiratory, and infectious diseases. Creaated content for social media channels, creating visually compelling content that highlights scientific innovation and human impact. Developed a cohesive visual system using clean typography, data-driven graphics, and branded templates. Animated key brand moments—including drug breakthroughs and research milestones—using subtle motion to enhance engagement. Produced dynamic quote cards featuring CEO thought leadership, blending minimalist design with smooth transitions to emphasize clarity and authority. Ensured every asset aligned with MedImmune’s brand voice: credible, forward-thinking, and patient-focused.
