P.volve
As a Freelance Senior Graphic Designer & Art Director at P.volve, I lead the creative direction across a wide range of brand and marketing initiatives, ensuring visual consistency and strategic impact across all channels.
My role spans concept development, campaign art direction, brand identity refinement, and cross-functional collaboration with design, content, paid and product teams.
While many current projects are in development and not yet public, my work is focused on evolving the visual language of the brand to align with P.volve’s mission in the fitness and wellness space.
Please check back soon for updates as new campaigns and creative assets go live.
Summer Campaigns – Art Direction & Design
Led creative direction and design for Pvolve’s seasonal marketing initiatives, including the “Swing into Summer” campaign and 4th of July Sale. These campaigns combined performance messaging with vibrant, seasonal visuals to drive engagement and conversion.
Scope of work included:
E-commerce assets featuring promotional messaging and dynamic product imagery
Paid media creative designed for scroll-stopping impact across platforms
Email and SMS design with clear CTAs and seasonal storytelling
Integrated marketing collateral across digital touchpoints to maintain brand consistency
Executed under tight timelines, these campaigns delivered cohesive and conversion-focused creative that captured the energy of summer while staying true to Pvolve’s premium brand identity.
Sculpt 9 – Art Direction & Design
Led art direction and design for the launch of Pvolve’s Sculpt 9, a performance-focused amino acid supplement. This project included developing a visual identity that aligned with Pvolve’s elevated wellness aesthetic while introducing a bold, product-specific look.
Deliverables included:
Packaging design that balanced science-backed performance with lifestyle appeal
E-commerce assets optimized for product education and conversion
A suite of marketing materials across digital and social platforms
Cohesive campaign art direction for launch across web, email, and paid media
This cross-functional launch brought together creative strategy and design execution to establish Sculpt 9 as a premium, innovative addition to the Pvolve product line.
Performance Marketing Creative – Paid Ads & Campaign Design
Provided ongoing design and art direction for Pvolve’s paid media ecosystem, supporting both virtual and in-studio programs through strategic, performance-driven creative.
Responsibilities included:
Designing high-impact paid social and PPC assets across platforms
Creating SEM display banners optimized for conversion and brand consistency
Developing visuals for targeted ad sets that aligned with campaign goals and audience segments
Collaborating with marketing and growth teams to test and iterate creative for improved performance
Email & E-Commerce Design – Campaign Creative & Oversight
Directed and designed email and e-commerce experiences across all of Pvolve’s marketing campaigns, ensuring brand consistency and high performance across owned channels.
Key responsibilities included:
Leading art direction and design for email and e-comm assets supporting product launches, promotions, and seasonal campaigns
Creating visually compelling, conversion-optimized layouts for product pages, landing pages, and homepage takeovers
Designing campaign emails with clear hierarchy, brand-forward visuals, and strong CTAs
Providing creative oversight and direction to agency partners, ensuring seamless execution across all external design contributions
This work supported major marketing moments and evergreen initiatives, driving engagement, revenue, and a cohesive user experience across digital touchpoints.
