Pvolve — Performance Marketing & Product Launch Systems
Leading creative direction across seasonal campaigns, performance media, and product launches — aligning brand storytelling with conversion strategy.
Role: Freelance Senior Designer & Art Director
Scope: Campaign systems, paid media, product launch creative
the challenge
As Pvolve expanded its marketing initiatives and product offerings, the brand needed to drive performance growth while maintaining a premium, wellness-forward identity. From seasonal campaigns to lifecycle marketing and new product launches, creative had to balance bold conversion messaging with elevated visual storytelling across paid, email, e-commerce, and packaging touchpoints.
Seasonal & Performance Campaign System
Led creative direction and design across seasonal and always-on performance initiatives. Developed a scalable visual framework that combined bold conversion messaging with Pvolve’s elevated wellness aesthetic.
Assets included paid social, PPC display, e-commerce visuals, and email creative — structured to support rapid iteration while maintaining brand consistency.
Lifecycle & Conversion Email System
Developed modular email templates supporting promotional launches, partnerships, and ongoing lifecycle engagement — aligning brand storytelling with clear, conversion-driven hierarchy. Templates were structured for reuse across seasonal campaigns and product launches, ensuring visual consistency across digital touchpoints.
Sculpt 9 Launch Ecosystem
Sculpt 9 marked Pvolve’s expansion into performance supplements. The challenge was to introduce a product with scientific credibility while maintaining the brand’s elevated wellness aesthetic. The launch required a distinct visual identity that could scale across packaging, e-commerce, and performance activation.
