VIC organic
Assignment:
Redesign the brand identity for Vic Organic Face & Body Cloth to reflect its commitment to natural beauty, sustainability, and everyday luxury—across packaging, digital presence, and retail touchpoints.
Design/Art Direction:
Led the development of a refreshed brand system, including typography, color palette, packaging design, and visual standards. Created a cohesive and elevated design language applied across product packaging, social media, e-commerce, and promotional materials. Collaborated closely with marketing and product teams to align the new identity with Vic’s organic, eco-conscious values—establishing a clean, modern, and nature-inspired aesthetic that sets the brand apart in the wellness and skincare space.
