GO1
AI Initiative: Phased Product Education & Activation
Building a multi-phase rollout to position Go1 as the authority in AI learning.
Part 1: The Problem
GO1 needed to establish leadership in AI learning.
The initiative included research, a toolkit, playbook, and platform activation.
The challenge: introduce, educate, and convert across multiple weeks without overwhelming the audience.
PART 2 : The Rollout System
PHASE 1 — Research Authority
PHASE 2 — Toolkit & Frameworks
PHASE 3 — Platform Activation
PHASE 1 – RESEARCH AUTHORITY
Established authority through data-driven editorial visuals.
PHASE 2 – TOOLKIT & FRAMEWORKS
Shifted toward structured, actionable visual systems
PHASE 3 – PLATFORM ACTIVATION
Integrated product visuals and conversion-focused CTAs.
PART 3 : Modular Visual Framework
Template-driven visual modules designed for consistency, clarity, and scale.
Framework Visualization Module — Centered concept illustration paired with concise explanatory copy. Built for translating research insights into digestible, shareable formats.
Data Story Template — Large numeric anchor with supporting insight and structured CTA block. Designed for rapid scaling across report highlights while maintaining visual hierarchy.
Insight-to-Action Template — Dual-column layout combining headline metric with practical next steps. Designed to shift audience from awareness to engagement.
Campaign Anchor System — Editorial-scale headline paired with consistent logo placement and branded gradient backdrop. Established recognizable visual identity across all phases.
PART 4 : Product Integration & Conversion Path
STEP 1 – RESEARCH CONTENT
Drove awareness and traffic to AI microsite.
